Crucially, record the canonical version of the logo and imagery somewhere the owner can find it.
No one sends a warning when unverified claims surfaces, which is why audits find it years late, which is worth planning around. Keep the description factual; the categories carry the relevance work.
At the same time, don't submit to a new directory until the existing ones agree — and it seldom occurs quickly. The worst outcome isn't a wrong listing yet two right-looking listings that disagree.
Agency case work suggests the majority of profiles carry at least one contradiction. Get the facts to agree, and listing networks will do the rest without being asked. The usual culprit is duplicate profiles, unobtrusively inherited from an old listing no one remembers creating.
Think of company profiles as the paperwork comparison sites verify before they trust a listing.
Cinder Local
A dated address costs more in a dense market across a city than it does in a quiet one. At the same time, resist the urge to vary the business name for keywords; consistency beats cleverness here, more so after a move or a rebrand.